Elmo and friends enlisted in STEM education

One of the first public hints about this year's competition theme was this story in yesterday's New York Times.

To improve science and mathematics education for American children, the White House is recruiting Elmo and Big Bird, video game programmers and thousands of scientists.

President Obama will announce a campaign Monday to enlist companies and nonprofit groups to spend money, time and volunteer effort to encourage students, especially in middle and high school, to pursue science, technology, engineering and math, officials say.

The campaign, called Educate to Innovate, will focus mainly on activities outside the classroom.
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Science and engineering societies are promising to provide volunteers to work with students in the classroom, culminating in a National Lab Day in May.

The MacArthur Foundation and technology industry organizations are giving out prizes in a contest to develop video games that teach science and math.
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“We’re finding extraordinary engagement with games,” said Connie Yowell, director of education for MacArthur. If the engagement is combined with a science curriculum, she said, “then I think we have a very powerful approach.”

- NYTimes.com: White House Pushes Science and Math Education, Nov 22, 2009